imagesWhere do I begin with George Stephanopoulos? While he isn’t exactly a great journalist, he is a fine newsreader, who can dance and giggle just as well as any morning show host. I actually sort of like his presence on Good Morning America because it makes it seem that they take news more seriously than they really do.

But today’s revelations bring up so many questions. Is it that he “forgot” that he gave $50,000 – oh no $75,000 – to the Clinton Foundation? Is it the fact that he is a former White House operative who covers presidential politics? Is it the fact that he lets himself be embarrassed to the point of sullying his credibility every morning on GMA? No, for today let’s focus on one thing: his non-apology.

Dear George is only the latest example of a public figure who gets caught with his or her hand in the cookie jar in some way and then dramatically sets up an apology – that really only partially take accountability. Every apology today is paired with a “but” and in my opinion that makes it a non-apology. There’s always a but – an excuse for bad behavior – which you can bet comes with every public apology by a celebrity, athlete or “journalist.” NBC’s Brian Williams? Rolling Stone’s Sabrina Erdely? And now Stephanopoulos. All delivered either no apology or a non-apology.

Just in case you hadn’t heard it, here is what Stephanopoulos said after admitting to making the contributions: “Even though I made them strictly to support work done to stop the spread of AIDS, help children, and protect the environment in poor countries, I should have gone the extra mile to avoid even the appearance of a conflict. I apologize to all of you for failing to do that.”

Ok then George. Because the money you forgot about went to great causes that we all support, it’s all right and all is forgiven. Or at least that is what he would want us to come away thinking. Nevermind that you chose your former employer’s foundation – instead of the hundreds of other ways to help those same causes. And you didn’t even remember that you gave that money – so have you done the follow up to ensure that your money did indeed go specifically to those causes?  I doubt it. .

You screwed up on a number of different levels George but the biggest sin in my eyes is that you couldn’t just straight up explain and apologize, that you had to couch it in the excuse for your bad behavior. How about this? How about public figures stop exhibiting bad behavior for which they have to apologize?