canstockphoto27613609That’s right, the PR world can be a lot of fun – really – especially when you have clients who are engaged, interested and ready to respond when opportunities pop up. PR can also be incredibly frustrating when you have none of these but that’s another blog for another day.

Here are my top five Joys of PR.

The Write Stuff. For me, nothing makes me happier than a meaty writing assignment that requires research and a great deal of planning and foresight. Nothing beats taking reams of information and nailing down the right message at the right time and delivering it to the right audience. Call me a nerd, but when I put together a feature story, a brochure, an annual report, a newsletter, a book – whatever the assignment – and deliver it knowing that it nails exactly what the client was seeking, I dance a little happy dance in my head.

When it Hits the Fan. CEOs often quiver in their $600 loafers when crisis visits their organization – and what they sometimes forget is it is a matter of when not if. Clients who have great crisis plans in place can’t rest easy but at least they have a roadmap of where to start – which is generally the most frightening part of any crisis situation. But for me, put me in the middle of it. Next to writing, there is nothing more satisfying than helping a client manage a bad situation by doing the right thing all the time, every time.

Hitting the Right Note. Whether it’s a media relations plan, a special event, an employee communications program or any of the many other tactics that we employ, when you have the right strategy along with a client who is part of the process, there is nothing sweeter. Watching a strategy you created in concert with an engaged client roll out exactly as you had envisioned makes this PR guy’s heart beat a little faster.

Winning the Business. When I launched my company, I was sure that the part I was going to hate the most was the chase of new business. I wanted to “do” not pitch and chase. But I guess what I forgot is that I had been doing this my whole career. Whether it was seeking a new job to move up the corporate ladder or pitching the news media great stories from my clients, I was selling something or someone for decades. Selling myself and my skills is so much easier than that since I believe in me more than anything I’ve ever pitched before. So the chase is fun but when a prospect turns into a client, giving me the chance to treat her or him like the ONLY client I have, I absolutely love it.

The Big Hit. While the media landscape has changed dramatically opening up so many alternatives to the PR professional, I have to confess that I still get goosebumps from the big media hit. And while I’ve been lucky enough to be involved in some of the biggest media opportunities over my career – from the Today Show to CNN; USA Today to the New York Times to the Wall Street Journal; from the Ellen Degeneres Show to Parade Magazine – it’s hitting the right media outlet for any particular client that makes most sense and is truly the most satisfying. Though social media and web-based media have also become important tools of our trade, there is still nothing like hitting some of the more traditional holy grails of news media.

Like any business, PR can be frustrating at times and I know it’s easy to get caught up in the nonsense. Just remember the reasons why you got into the business in the first place and embrace the many joys of PR.